When you’ve spent most of your life writing for eyes, the transition to scripts written for podcasts and audio stories can sometimes be a bit challenging. But with the right resources and a bit of practice, you eventually find yourself developing a writing voice you didn’t know you had.

In this Building the Brand, Charis and Nate discuss some of the challenges of writing for the ear and about some of the best practices they’ve learned writing for MAEKAN’s listeners since inception.