Building the Brand —

1 Year and Counting


And in the blink of an eye, a year flies by and we find ourselves pleasantly surprised by just how much has happened and how much we’ve grown. What started out as a small team of creatives that had never attempted anything like this before has gotten bigger along with our vision for the future.

In this special Building the Brand, co-founders Eugene and Alex look back on the many learnings and adventures the MAEKAN team has gained so far since hard launch and the many more to look forward as we roll into 2018.

The sad state that was Eugene’s work area.

Outfitting the LA office for late nights.

The LA office.

Back in Hong Kong: Cody at his apartment where the team often recorded.

Our Airbnb in Ebisu, Tokyo.

(Left) Photographer Shunsuke Shiinoki of AMKK

Floral artist Makoto Azuma of AMKK at their atelier in Tokyo.

Eugene during our editorial trip to Tokyo, which brought us right to our subjects.

Charis at work in our office in Tai Kok Tsui, Hong Kong.

Audio engineer Elphick

Alex with Arthur Bray (aka YETI)

Eugene talks about our recent strides with reinvigorating our creative processes and continuing to move forward, even as the challenges we sought to solve and the world around us continue to evolve.