Building the Brand —

Why Membership?


One element of MAEKAN that has drawn the most interest and curiosity is the notion of membership. Even we’ll admit, setting MAEKAN up as a publication and community in a modern day media landscape needed some serious thought to make it sustainable. The previous world of ad-driven media outlets has shown numerous flaws ranging from the lack of sustainable revenue, an inability to pursue original storytelling, to a blatant disregard for facts in search of endless traffic.

In this episode, we explain several of the key factors that contributed to our decision towards a membership-based community. As always, please let us know if you have any feedback.

Our first shipment of stickers.

The lay of the editorial land.

Eugene talks about our recent strides with reinvigorating our creative processes and continuing to move forward, even as the challenges we sought to solve and the world around us continue to evolve.