Building the Brand —

Why Hong Kong?


A lot of people are surprised when we tell them we’re based in Hong Kong. For a publication and brand looking to influence creative culture, it seems strange we didn’t rush to another city to make our mark.


But there are a lot of practical, personal and creative reasons that make this such a great city to start in—and stay in. In this edition of Building the Brand, Charis, Cody, Elphick and Nate share their thoughts on why we’re here.

Elph, Cody, Nate and Charis enjoy a lighthearted afternoon chat at the office.

Mean Gurls Club, Hong Kong’s first all-girl DJ collective, spinning at XXX, an underground music venue in Tai Kok Tsui, Kowloon.

Clockenflap, an annual music and arts festival in the West Kowloon Waterfront Promenade in 2015.

An exhibition hosted by Yat Pit featuring work by the late Ren Hang.

Hong Kong’s ubiquitous bamboo scaffolding is a common sight amid the ongoing construction in the city.

Eugene talks about our recent strides with reinvigorating our creative processes and continuing to move forward, even as the challenges we sought to solve and the world around us continue to evolve.