April 18, 2019

Coworking spaces have positively shaped our professional identities

The Harvard Business Review conducted research with WeWork to find how coworking spaces have positive impacts on the workers that use them.

Coworking spaces then and now

Over 14,000 coworking spaces have opened worldwide since the first one appeared in 2005. They provided an environment with the amenities that most dedicated hospitality spaces couldn’t or didn’t provide such as at least power sockets and fast internet.

The concept caught on to the point that other types of businesses, ones that especially need to pay rent and deal with slow periods during the day, began converting to coworking spaces in some aspect. Today, these spaces support the needs of larger organizations, and not necessarily those launching coworking spaces as a retail estate play by providing a more economical location for their remote teams to meet, work and network.

Harvard’s research

Over the past several years, Harvard studied how amenities, branding, aesthetics, and unique cultures created from diverse people and companies working together under one roof impacted individual workers. They found workers benefit coworking spaces more than traditional offices, experiencing greater levels of flexibility and thriving (defined as vitality and learning at work), better networking, and a stronger sense of community.

Their latest study attempts to understand how highly curated coworking cultures impact the professional identities of members and their organizations and to what extent members of these more exclusive coworking spaces identified with the culture of their space and whether this changed how they identified with their company or employer. Here are some quick facts about that study:

  • Conducted with WeWork between 2017-2018 with 1,000 of their new individual members based in the United States
  • 71% worked full-time for companies either located in a WeWork office or used WeWork for remote teams and individuals
  • 29% were business owners, contractors, sole proprietors and part-time workers
  • The surveyed asked members to show their level of agreement with statements like “I have a lot in common with others at WeWork,” and “I have a lot in common with others in my organization.”

The findings

Overall, the study found that members still strongly identify with their work organizations and that the WeWork brand identity doesn’t dilute the identity of the organizations housed in their space. Instead, it suggested that workers are positively impacted when their work environment aligns with their company’s values and brand.

Further, coworking spaces gave some members a sense of community and legitimacy they might not have gotten from working at home or from a coffee shop. What’s more is those with company-subsidized memberships felt that their employers took their needs seriously and valued them as much as non-remote workers.

Devil’s advocate: could coworking spaces become the CrossFit boxes of productivity?

Like the open office layout heralded for breaking down the barriers cubicles built in the Yuppie era, we wonder if coworking spaces could eventually resemble little slices of the heaven we’d associate with massive millennial-friendly corporate HQs like the Googleplex: replete with amenities, an inspirational work culture, interior design from the future but also a potential honey trap in terms of work-life balance.

Like the CrossFit gyms that became popular for their supportive, if addictive fitness cultures, there could be similar consequences to coworking spaces that like gyms, are also membership-based spaces where cultures can begin. Where CrossFit “boxes” whipped tons of people in amazing shape, they also broke a lot of them due to overtraining and improper to downright unsafe exercise practices. Similarly, we know the obvious implications of an office that looks and feels much better than our favorite coffee shop or home.

March 16, 2019

Objects of Interest — Philips Somneo Sleep & Wake Light

Philip Soneo Light Alarm

If you’re anything like us, we value sleep but waking up is hard to do. Philips wants to make your routine less painful through its light alarm clock. Unlike traditional alarms, the Somneo uses light to get you through those dreary winter months and early mornings, improving your circadian rhythm (that way you won’t be too S.A.D.).

How does it work?

The Someno allows you to be naturally woken up. It can be a helpful addition for those who don’t have an abundance of sunlight or face the rising sun. The Somneo ramps up light in your room and peaks at your expected wake up time, simulating a perfect sunrise. Instead of the standard alarm which makes you groggy, the light system ensures you wake up refreshed. Likewise, the alarm also acts in reverse and can simulate a sunset, helping trigger the natural secretion of melatonin to fall asleep.

The Somneo is available now at select retailers globally. Head over to Philips for more information.

March 10, 2019

Why anti-conforming "hipsters" always end up looking the same

MIT Technology Review Hipster

Hipsters often pride themselves on strong opinions, but do they all end up looking the same? We all know a hipster, and if you don’t, it could be you. Taking part in countercultures in order to distinguish oneself from the mainstream is not a new thing, but recent years have seen the rise of the archetypal “hipster.” The butt of many jokes and meme pages, the hipster is a universally understood and mocked character, but do we really understand them? And why do they always wind up looking the same?

“Propagation Delay”

Touboul, a mathematician at the Brandeis University of Massachusetts, conducted a study on anticonformist and concluded that the hipster population undergoes a phase transition. During this transition, members become synchronized with each other, this is an inevitable outcome of the behavior of large numbers of people. In Touboul’s study, the time taken to detect societal change is taken into account: people don’t react instantly to developments, information (like the release of a new shoe) is spread over a period of time, some find out early while others take longer to discover.


By creating a computer model that simulates how agents interact when some follow a majority and the rest oppose it, Touboul investigates how hipsters become synchronized and how this varies as the propagation delay (mentioned in previous paragraph) and number of hipsters change. This model generated complex behaviors, but in general, the population of hipsters initially act randomly before experiencing a phase transition into a synchronized state.


This study is one of the studies you see while scrolling and wonder who took the time to follow it through and why they thought it necessary. Who took the time? Jonathan Touboul. Why was it necessary? It wasn’t. Hipsters are used here as a light-hearted example of a more significant broader picture. Touboul’s model can be applied to much more important cases like understanding synchronization of nerve cells, investment strategies in finance, or emergent dynamics in social science. Perhaps the study would have been more interesting and relevant if he had published the results for any other of the possible applications of the model.

Proving a point

A point was proven when somebody reached out to MIT Technology Review under the belief his image was used for the piece. He mentioned:

“You used a heavily edited Getty image of me for your recent bit of click-bait about why hipsters all look the same. It’s a poorly written and insulting article and somewhat ironically about five years too late to be as desperately relevant as it is attempting to be. By using a tired cultural trope to try to spruce up an otherwise disturbing study. Your lack of basic journalistic ethics and both the manner in which you reported this uncredited nonsense and the slanderous unnecessary use of my picture without permission demands a response and I am of course pursuing legal action.”

MIT and the team went through the checks via Getty to verify the model release and stumbled upon something fascinating. The model had misidentified himself when his name didn’t match that of the model’s name.

March 7, 2019

Real estate magnates to challenge WeWork's continued rise

Since its inception, WeWork flipped the real estate model on its head, transforming traditional work culture in the process. As the change continued, real estate firms began to feel the ensuing pinch. Today, these firms are fighting back hard using one of WeWork’s key tools: technology.

Apps & Data Dominate

As is often a recurring theme, major real estate developers are turning to data solutions that can power new apps, taking a page from WeWork in the process. These apps are designed to enable tenants to make the most out of the premises they occupy, and landlords to optimise services. Broadly speaking, apps enable:

  • Access to the building / guest registry
  • Class booking (e.g: fitness)
  • Food ordering / payments
  • Work orders

Likewise, data collected by landlords provide insights on:

  • User patterns
  • Spikes and anomalies
  • Areas of optimisation

Ultimately, this ecosystem benefits both parties and can enable higher retention rates for landlords in the long-term, securing cash flow over time.

Community Drivers

Beyond data and numbers, real estate developers are using tools to foster a greater sense of community amongst tenants. In fact, they now seek more insights on cultural events that workers would be interested in. In changing their mindset to better accommodate their partners, landlords become community hub creators and enable greater discussions through their own platforms. As these firms speed up their internal changes, WeWork will likely seek to push further to solidify its advantage to counter their competitors’ improvements.

In our experience, this part is the most challenging. Indeed, community in a physical space is no different than running a magazine. You have to understand the demographic, how to speak to them, and how to challenge/solve their pain points. Many competitors entering the space are interested in the idea of building a community. However, their emergence from traditional real estate makes for a challenging transition.

What’s Next For WeWork?

Time will tell if WeWork will continue its dominance in the field. Perhaps the more interesting story is ultimately that real estate firms have learned to adapt much quicker than others when a disrupting firm entered their industries. Most noteworthy and in comparison, Kodak (which actually invented the digital camera) never moved fast enough and ended up losing grip on their industry altogether. Ultimately, this may have been a cautionary tale and a wake-up call for real estate magnates as a whole. Hopefully, this new breed of office space will provide more than just beer and timeboxing techniques.

October 21, 2018

The Media Needs to Do a Better Job Covering Celebrity Mental Health

Kanye’s visit to the White House has sparked conversations about mental health amongst celebrities. For Vox, Lux Alptraum looks specifically at how the public and media scrutinizes celebrities over mental health issues.

An Overview Currently

  • The media tends to over-simplify complex mental health issues
  • They often focus on violent outbursts or suicide
  • This portrays a false picture of the true mental health landscape
  • The media and public often reduce unconventional decisions to a sign of mental health problems such as Kanye’s Twitter rants or Pete Davidson’s whirlwind romance with Ariana Grande

How can the media combat these issues?

  • Media training: official training on terms such as ‘borderline’ and ‘manic episode’ would reduce the amount they are thrown around
  • Stop armchair diagnoses that use terms like OCD in the wrong context which reinforce stigma
  • Stop treating celebrities as a central part of our news cycle

The correct media treatment of a celebrity with mental health can offer essential health to others suffering the same illness. The large platform of celebrities requires mature and professional work on behalf of the media. But in an ad-driven media cycle, it’s challenging for publishers to move past celebrity culture as a dominant theme in their reporting.

July 8, 2018

The new "apirational class" that replaced the Yuppies of the '90s and no, it's not hipsters

New York writer J.C Pan finds every generation has a class of people who aspire for and represent affluence. The yuppies of the 80’s to 90’s have since been replaced by replaced by a new class, whose less overtly opulent lifestyle shows values have shifted.

Who were the yuppies?
Young Urban Professionals, colloquially known as “yuppies” were as modern societies tend to be, obsessed with material objects and affluence, but there was real wealth behind their prototypical black or grey suits backed by their professional degrees.

What’s changed?
It’s not entirely accurate to describe the new yuppie as mere hipsters, despite similar tendencies towards maintaining appearances. Elizabeth Currid-Halkett, public policy scholar and author of The Sum of Small Thingsdescribes the new elite as an “aspirational class” that is typified by:

  • Understated consumption that is no less expensive
  • The accrual and demonstration of cultural awareness and knowledge
  • The acquisition and demonstration of knowledge

But this aspirational class is no longer limited to billionaires but, rather anyone who has the time or will to learn all the relevant cultural references and ethical consumption norms.

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