I used to think that brands themselves should be unwavering and rarely change beyond periodici updates; I don’t subscribe to that anymore. Brands that can find a way to maintain your trust while evolving and changing with the times are perhaps the most interesting and resilient. Looking back, I wish we had taken ourselves less seriously, earlier, but it’s not too late is it?
One thing that’s really exciting for me as of late is a new-found energy around the whole MAEKAN editorial wing. We’ve been quiet the last little while and with Charis’ bandwidth opening up, her and Nate have done an amazing job around reconfiguring our whole process. Process and procedures are an interesting thing that most creatives don’t think that much about. At a small scale and as a small team or individual, we don’t think about how we arrive at a particular outcome. I’ve pushed everybody around us to think more about documentation and being more process-focused, not because it detracts from the serendipitous creative outcome.
I often look back at the things that we’ve done at MAEKAN and wonder “what if.” What if we had not been so stubborn about investing massively diminishing returns into stories that only a handful people would see? What if we had spun up a creative services business way way earlier (Adam Studios) and generated revenue? But looking back, this solution only appeared after we’d made some distance in our journey ahead. Just as we did, many startups go out and create their version of something as a reaction — the internal belief that they’re offering a solution to a problem.
One of our most devastating modern day ailments is the belief that speed is the penultimate determinant of success. How fast we build a company, how fast (or cheap) we can do something, and how quickly we can publish something all come to mind. Being first has its merits but, in most cases, you can boil it down to nothing more than a title of quickness rather than longevity or quality.
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Making It Up
Eugene and Charis do an episode completely on sports. They talk about the new NCAA ruling that allows student athletes to make money in whatever way they like: co-founding businesses, as YouTubers, as country singers, etc. They also discuss Australian cyclist Lachlan Morton’s attempt to ride the full Tour de France route on his own with no support and to beat the peloton to Paris.
Charis and Eugene talk about new Kotaku editor-in-chief Patricia Hernandez’s letter to readers on the subject of the future of video games and video game writing. They also discuss erratic sizing within the fashion industry and the sustainability as well as psychological issues that creates.
Eugene and Charis discuss how the nature of the internet collapses time, space, and context, resulting in a volatile environment that breeds bad faith discussions with no room for nuance or complexity. They also talk about the cooperation economy as the next phase of the creator economy/the passion economy.
Charis and Eugene talk about Naomi Osaka choosing to not do press at the French Open and what the relationship is between press and athletes should be. They also discuss the shift in perception of creatives signing corporate deals.
Eugene and Charis talk about the difficulties that social media managers face and how platforms as well as businesses could do a better job of supporting workers in that area. They also discuss an essay that describes the author’s life growing up on a commune and what non-commune individuals could learn from that mentality.
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“As anything becomes ‘figured out’ and it becomes easier to do, it becomes less effective.”

— Emmett Shine, Pattern Brands

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