The ability to sense the beauty of flowers has no barriers, be it race, sex, age, or religion. There are really no exceptions: everyone can understand the beauty of flowers (we sometimes even have dogs come in to enjoy The Art of Bloom). It would be wonderful to see people who already loved flowers love them even more, and for those who were just mildly interested in flowers become more aware of their beauty.
What did you think it’d be like to do a large-scale activation like The Art of Bloom and what has been the reality?
We knew it would be a tremendous amount of work, and with 18 months in the planning, the reality is that it surpassed our expectations with both the public reception and also the magnitude of operation (planning, installation, global team coordination, daily operations)
The exhibition opened on July 24th and runs through to September 29th, 2019:
100 Long Beach Blvd.
Long Beach, California
To see Mashable’s interview with Julia and Daigo, watch it here.