Masaya Kuroki’s story is much like many others, moving from the East to the West, Kuroki was faced with many cultural barriers that he was able to overcome through his love of art, music, and fashion. With the help of friend and business partner Gildas Loaec, Kuroki has continued on an almost illogical path that focuses on physical retail experiences in our increasingly dominant digital era. Masaya touches on his personal goals for Kitsune as well as the hardships and hurdles he had to push through in order to see his brick and mortar brand through success.
“Every day, we get reminded about where we started – the fashion and music industry 15 years ago was changing and we felt that it would collapse… Doing clothes, music, it’s awesome to see where it’s taken us.”
“We want to create a shopping experience and we want to give people the opportunity to see what we do, regardless of if they like it or not. And direct feedback is something that we can’t really get online. I’m old school.”