Series: Building the Brand

Building The Brand chronicles our experiences with MAEKAN as a company as it continues to grow and evolve from its roots as a publication.

Adam Studios

Introducing our creative agency wing.

We explore our initial decision to be an audio-centric publication.

Looking at the abstract paint pattern found in our physical brand fabric.

Looking back on several years in the media game.

A month with our second apprentice Alek.

Why digital communities need to be self-governed and how that might look.

The importance of having a physical expression of the brand.

The struggles of adapting and pivoting in a saturated space.

Why we call this place home.

Debriefing MAEKAN’s first apprentice, Willie.

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