The possible relationship between memes and brands as being top-down or bottom-up, giving the New York Times and Wendy’s as examples of each and The new virtual influencer Liam Nikuro and what virtual influencer companies get right and what they could do better.
Greg Jackson’s essay “Hipster Elegies” provides the starting point for a conversation on the history of the hipster and the importance of the hipster on the evolution of culture.