Making It Up 88 —

Rise of caption-fluencers and MUJI Hotel opens in Tokyo


On Making It Up 088, Charis and Eugene discuss the emergence of increasingly lengthy captions on Instagram and the implications of this trend. They also talk about the newly opened MUJI Hotel in Tokyo and what it takes for a brand to successfully extend itself.



00:01:46 Caption-fluencers

00:19:00 MUJI Hotel