On Making It Up 088, Charis and Eugene discuss the emergence of increasingly lengthy captions on Instagram and the implications of this trend. They also talk about the newly opened MUJI Hotel in Tokyo and what it takes for a brand to successfully extend itself.

Timestamps

00:01:46 Caption-fluencers

00:19:00 MUJI Hotel

Links

• The Captionfluencers
• MUJI opens its first hotel in Ginza and reinforces a lifestyle of minimalism