On Making It Up 075, Eugene and Charis talk about a Nike football shirt created in collaboration with The NATIVE and use that subject as a launching point for discussing projects done well that are inspired by heritage. They also discuss why Air France’s airline Joon, which targets millennials, isn’t working and what could possibly make airlines more appealing when you control for price and schedule.

Timestamps

00:17:13 Heritage projects

00:33:25 Millennial airlines

Links

• The NATIVE’s Football Shirt is Worthy of the Pitch and the Dance Hall
• Why millennial-themed airlines don’t attract millennials