On Making It Up 073, Eugene and Charis talk about how Cambridge Analytica data found that fashion profiling reliably showed political leanings and what that means for fashion brands. They also discuss Amazon HQ2 being built in Queens, New York and Crystal City, Virginia and what that means for those neighborhoods in the context of gentrification.

Timestamps

00:11:42 Fashion profiling

00:29:41 Ethics of gentrification

Links

• Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
• Amazon’s move will gentrify neighborhoods. At what social cost?