Making It Up 68 —

Studying the impact of design on business and an algorithm for making fragrance


On Making It Up 068, Charis expresses interest in a McKinsey study that analyzed copious amounts of data over the past 5 years to determine what impact design decisions have on business performance. Eugene wants to talk about the algorithm IBM and Symrise, a major fragrance company, developed specifically for making new fragrances.



00:13:23 Design impact study

00:27:30 AI-created scents