On Making It Up 068, Charis expresses interest in a McKinsey study that analyzed copious amounts of data over the past 5 years to determine what impact design decisions have on business performance. Eugene wants to talk about the algorithm IBM and Symrise, a major fragrance company, developed specifically for making new fragrances.

Timestamps

00:13:23 Design impact study

00:27:30 AI-created scents

Links

• This McKinsey study of 300 companies reveals what every business needs to know about design for 2019
• Is AI the future of perfume? IBM is betting on it.