The pros and cons of a Disney —

Fox merger and MUJIs flawless brand execution : Making It Up 29


On Making It Up 029 we explore the ramifications of a Disney and 20th Century Fox merger. We weigh the pros and cons and what this means for the creative landscape. We also look at the world of MUJI and why we feel it’s such a compelling brand case study. Everywhere you go, the MUJI experience is generally the same and subsequently represents a nice snapshot of Japanese retail culture.