Dropbox’s controversial rebranding —

The encroachment of AR into our public spaces : Making It Up 19


On MAEKAN It Up #019, Eugene and Charis discuss the future of “corporate” geo-tagging based on a recent project between Snapchat, and Jeff Koons’ balloon dog sculpture. It incorporates insights from Sebastian Errazuriz, a Chilean artist and a designer based in New York City who’s been outspoken on the role of brands in our digital public spaces. We also discuss the big picture behind Dropbox’s colorful rebranding and the suggestion that Dropbox is losing its focus on product.