Eugene and Charis discuss why elite female athletes are turning away from formerly major sponsors in favor of alternative options. They also talk about the launch of the Culture Pass in France which gives all 18-year-olds €300 to spend on a selection of cultural offerings.

Timestamps

• 00:05:45 Female athletes
• 00:24:51 France’s Culture Pass

Links

• Why Elite Female Athletes Are Turning Away From Major Sponsors by Sapna Maheshwari
• France Gave Teenagers $350 for Culture. They’re Buying Comic Books. by Aurelien Breeden