Making It Up 179:

Female athletes choose new sponsors and France launches the Culture Pass

Eugene and Charis discuss why elite female athletes are turning away from formerly major sponsors in favor of alternative options. They also talk about the launch of the Culture Pass in France which gives all 18-year-olds €300 to spend on a selection of cultural offerings.

 

Timestamps

  • 00:05:45 Female athletes
  • 00:24:51 France’s Culture Pass

 

Links

 

More Episodes
Charis and Eugene talk about the global appeal of Squid Game and the possibility of supposedly niche cultural entertainment going viral. They also discuss the importance of Frances Haugen, the latest Facebook whistleblower, coming forward to testify about the need for social media platform regulations.
Eugene and Charis discuss Star Atlas, a space-fantasy RPG built on the Solana blockchain, that indicates the promising possibilities of funding game development through digital asset ownership. They also talk about the prevalence of captions on TikTok and how the use of captions signals considerations of design and inclusion.
Charis and Eugene talk about a single topic inspired by “Nike’s End of Men” by Ethan Strauss. Their conversation covers a shift in Nike’s values (whether internal or what they project to the public), target audience, and marketing strategies.
Charis and Eugene talk about the factors that lead to the prominence of curators and curation. They also discuss the trend, as WGSN calls it, of “genuinfluencers”, who interact with their audiences differently and share content that is a departure from the traditional influencer fare.
In a different format to the usual Making It Up episodes, Eugene and Charis announce the launch of the online MAEKAN Shop. They discuss the process that lead to this point and talk about the products that are available.
Previous
Next