Making It Up 161:

Cathie Wood’s content strategy and the first peer-reviewed rap album

Eugene and Charis discuss Cathie Wood’s perfect content strategy for the portfolio of ETFs she runs at ARK Invest. They also talk about A.D. Carson, a hip-hop professor, and his thinking behind getting his rap album peer-reviewed and published by an academic press.



00:03:50 Cathie Wood

00:22:52 Peer-reviewed rap album



Cathie Wood and Content Strategy by Ranjan Roy

Hip-hop professor looks to open doors with world’s first peer-reviewed rap album by A.D. Carson


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