Making It Up 160 —

Story-driven pricing and the Teen Vogue “cancel culture” news


Charis and Eugene talk about what the pricing of the Hermès Birkin bag teaches us about setting prices according to the value in stories. They also discuss Alexi McCammond’s hiring and firing from Teen Vogue as the Editor-in-Chief in relation to systemic problems within companies and cancel culture.



00:05:34 Hermès pricing

00:23:18 Teen Vogue



What Luxury Brands Can Learn from Hermès About Pricing by Daniel Langer

Teenage Mistake: What’s missing from the Teen Vogue story, and who’s responsible by Elizabeth Spiers