On Making It Up 123, Eugene and Charis talk about two ways they’ve been spending their time: playing Animal Crossing: New Horizons and watching The Last Dance. They discuss how Animal Crossing is an interesting place for brands to add value for gamers, as well as how The Last Dance could only have been made and aired at certain moments in time to have the impact it does.

Timestamps

00:01:42 Animal Crossing

00:29:50 The Last Dance

Links

• The Drum: Animal Crossing is emerging as a media channel for brands in lockdown
• Wikipedia: The Last Dance (TV series)