Skateboarding has traditionally operated on the low-end of the spectrum. It prided itself on being anti-culture and to exist on the periphery of society. The youthful approach of skateboarding has bred many important and successful independent thinkers who have gone onto careers after skating.
“When you’re skating professionally, you’re your own boss. We were such outcasts, you had to figure out your own way.”
The natural evolution after a career skateboarding is to parlay its attitude. From there you begin adding structure around the creative musings. Ferguson put to use over a quarter century of footwear experience. He wanted to extract parts of his lifestyle into a more sophisticated product.
“The idea was to do handmade shoes with the best available materials. I was fortunate to meet a master craftsman who was on board with the project. It was just a great fit.”
A big point of contention for RONE’s offering is their dedication to the lasting process. Handmade artisanal offerings will never exceed their industrious manufacturing counterparts. When you slow down the process, the product reaps the benefits.
Witnessing the handmade process first hand is calming. It lacks the cold and sterile repetition of a factory machine. With each repeated step, the hand’s movement changes ever so slightly. A bit more pressure this time. A more impactful swing of the hammer that time. The imperfections and small subtle differences are welcome.
“When you’re talking about handmade shoes, it’s a couple of things. You’re referring to whether it’s mass die cut or you’re cutting it by hand. Another big part is the lasting. A machine would just last a shoe for a few minutes. We hand last a shoe and for anywhere between a week and 10 days and we let it sit in a heated room. It allows the shape to perfect.”