Marissa Louie, the founder of Animoodles, wanted to create a stuffed animal that children would love to keep and collect. She wanted to make a toy that children could continue to discover new joy in. Animoodles are magnetic mix and make plushies that look like regular plushies but are actually composed of six body parts with hidden magnets inside them. The mix and make nature of Animoodles as plushies that can be reassembled in hundreds of combinations makes it a toy that is safe for younger children before they might begin playing with hard-edged building blocks.
Different from the average teddy bear, an Animoodle naturally introduces the ideas of free exploratory play and imaginative play at an early age. Animoodles also come with stories about the individual characters which encourages children to engage in storytelling. At its core, the idea of diversity leading to strength is built into the product itself, because all of the Animoodles are compatible with each other and they lend each other their unique abilities. Marissa has brought to life a product that will inspire curiosity in children and a new world that they will find worthy of exploration.
The Animoodles campaign is currently live on Kickstarter through Nov 29, 2017, and after that can be found at theanimoodles.com.