Holy shit, it took so long to get this tote bag done. No joke, when we started this bag, COVID wasn’t a thing.
Despite the delays, the reason why we created this bag hasn’t changed. It’s the physical outcome of a connection between two long-time friends (Eugene and Rich) who each set off on their separate paths to build brands and businesses on their own terms and trajectories, without the pressure of others and the landscape-at-large. So naturally, we wanted to make a rock-solid representation of this through a bag that features innovative materials and intelligent design.
The explainer video above goes into the features and all the functionality behind the bag. We’re excited to get this one out there and we’d love to see how you’re using it.
– Eugene, Alex, and Rich