Building the Brand — Why Membership?

Script by Eugene Kan, Cody Horne & Nate Kan
Narration by Cody Horne & Nate Kan
Audio by Elphick Wo
Photos by Eugene Kan & Alex Maeland

One element of MAEKAN that has drawn the most interest and curiosity is the notion of membership. Even we’ll admit, setting MAEKAN up as a publication and community in a modern day media landscape needed some serious thought to make it sustainable. The previous world of ad-driven media outlets has shown numerous flaws ranging from the lack of sustainable revenue, an inability to pursue original storytelling, to a blatant disregard for facts in search of endless traffic.


In this episode, we explain several of the key factors that contributed to our decision towards a membership-based community. As always, please let us know if you have any feedback.

Our first ever shipment of stickers.

We use Trello, but this can be so much more satisfying.

The lay of the editorial land.

More Building the Brand:

Focusing on Tangible Design


Everything Up to This Point


Why Audio?


Why Membership?


Learning When to Bob and When to Weave


Why Hong Kong?


The Apprentice


1 Year and Counting


Writing for Ears


28 Days with Alek Rose
Community Governance