Building the Brand — The Apprentice

Hosted by Eugene Kan & Willie Siau
Audio by Elphick Wo
Illustration by Willie Siau
Photos by Christopher Lim & Eugene Kan

If you’re a creative that’s still in school or just on the way out, you might wonder what your next steps are. For Willie, our first apprentice, his interest in journalism and media led him through our doors over summer break.


In this Building the Brand, he speaks with Eugene about not only his two months with MAEKAN, but also how creatives from different generations see things.

Two generations of creatives united by a love of top knots.

Reviewing a preliminary schedule for Editorial.

Taking a break.

Willie’s rendition of the MAEKAN team.

More Building the Brand:

Focusing on Tangible Design


Everything Up to This Point


Why Audio?


Why Membership?


Learning When to Bob and When to Weave


Why Hong Kong?


The Apprentice


1 Year and Counting


Writing for Ears


28 Days with Alek Rose
Community Governance