August 21, 2019

Making It Up 098: How memes and brands relate and breaking down virtual influencers

On Making It Up 098, Charis and Eugene talk about the possible relationship between memes and brands as being top-down or bottom-up, giving the New York Times and Wendy’s as examples of each. They also discuss the new virtual influencer Liam Nikuro and what virtual influencer companies get right and what they could do better.

Timestamps

00:01:41 Memes and brands
00:22:39 Virtual influencers

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