Nike ACG in a post-Errolon Hugh world returns to the great outdoors
Nike ACG and Acronym Co-Founder Errolson Hugh played an influential role over the past few seasons in creating a mainstream movement and aesthetic.
For those unfamiliar with Acronym, the brand played a pivotal role in combining innovative and thought-provoking design and the latest in fabric developments.
The involvement of Hugh together with a more accessible platform such as Nike ACG allowed greater access to technical pieces through lower price points.
Following the announcement of his departure, the label returns back to its original roots. This means the outdoors in a less regimented approach. According to designer Rebecca Aleman, the perspective for this upcoming season of ACG pales in contrast to past collections: “We want you to go hiking. We want you to go camping.”
Those deeply entrenched in the world of #techwear have lost access to the works of Hugh at cheaper price points in favor of softer palettes, handmade prints, and a less serious take on technical fashion. It’s not all bad.
The collection releases April 20 at select retailers globally.